Cocomelon’s videos include babies, adults, and animals who interact with each other in daily life. Cocomelon also delivers music through popular streaming services. On September 1, 2006, Cocomelon was created on YouTube to provide free education and entertainment for the founder of Cocomelon, Jay Jeon’s children. In 2013, after several years of making content for Jay Jeon’s children. Treasure Studio began the ABC Kid TV era which introduced a new intro and logo to start a fresh new look to expand their Cocomelon brand.

The Cocomelon channel began remastering older videos followed by a transition from alphabet videos to nursery rhymes and longer video lengths. Within a few years, the Cocomelon channel introduced computer animation, with their first 3D character being used in Twinkle Twinkle Little Star on April 8, 2016. In the Summer of 2018, the company rebranded again to Cocomelon, introducing a new intro and outro to all their videos. They also added the present-day logo of a watermelon stylized to resemble a traditional box TV, while retaining the ladybug as part of the opening and closing sequences.

In February 2020, Cocomelon’s chief executive announced plans to introduce toys based on these characters and mentioned the possibility of a feature-length film. After nine years on YouTube, Cocomelon reached 1 million subscribers on May 16, 2016. Half a month later, the channel reached one billion total views. Between May and June 2019, Cocomelon received 2.5 billion total views, averaging 83 million daily viewers. On December 12, 2020, Cocomelon became the third YouTube channel in the world to get 100 million subscribers. Cocomelon was ranked #1 on Reelgood’s list of Netflix shows for 2020, ahead of The Office and The Queen’s Gambit.

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